Pathways

Stop hunting, start hosting

Warm pathways to your dream B2B logos, built from four conversations a month with the accounts you actually want. You show up and record, everything else is done for you.

Four episodes a month. No cold outreach from you. No list buying.

The model

Intelligence, influence, intros

Three parts that turn a series into a repeatable route to the accounts you actually want.

01

Intelligence

We pre-qualify accounts and contacts for closed-won likelihood, so the people you spend your hour with are the people worth it.

02

Influence

We build your authority through guided interviews and research. Your words, your positions, your voice. No ghostwriting.

03

Intros

We get you in front of Tier A prospects by invitation, so the first touch is a conversation worth having rather than a pitch.

The fireside motion

Why it compounds

Cold outreach starts from zero every month. This does the opposite, because every conversation widens the ground the next one starts from.

The fireside motion Each fireside chat opens three routes. The direct route runs from the conversation to a booked meeting, a sales process and a closed deal. The referral and engagement routes surface new people, who are filtered for ICP fit and invited onto the series, which starts the cycle again. Fireside chat Direct one to one Referrals who else to speak to Engagement who reacted to it Meeting booked Sales process Closed won Filter for ICP fit Invite to the series every conversation feeds the next one
Direct

You spend an hour with a senior decision maker, as a peer rather than a vendor.

Referrals

Guests name the peers worth speaking to next, which is the warmest list there is.

Engagement

The people who react to the published episode identify themselves as interested.

Filter for ICP fit

Everyone surfaced is scored against your ICP before anyone is approached.

Back to the top

Those who fit become the next guests, so the pool grows instead of running dry.

The month

What actually happens

You show up for the conversation. We handle the rest of the pipeline around it.

1

We build the target list

Your ICP, mapped to named accounts and named people, scored for how likely they are to become a customer.

2

We book the conversations

Outreach, follow-up, qualification and scheduling all run under the series, not under your name as a seller.

3

You record

Four conversations a month. You turn up briefed each time, with the research and the questions already prepared.

4

We turn it into assets

Episode, clips and posts built to hook attention and stay discoverable with your market, in your voice.

5

The relationship compounds

Guests become advocates. Their networks see the episode. Each recording widens the warm path to the next account.

Where we run it

Built for considered, high-value sales

The motion works best where deals are large, buying committees are senior and trust takes time. That covers most considered B2B, such as these and many more.

Construction and the built environment

Contractors, developers, consultancies and infrastructure, reaching sustainability and property leadership.

Facilities management and estates

Commercial real estate, healthcare estates, education and local government, reaching energy and net zero leadership.

Corporate social impact

Responsible business, community investment and foundations, reaching CSR and social value directors.

Advanced therapy manufacturing

Cell and gene therapy, bioprocessing and CDMOs, reaching manufacturing and technical operations leadership.

Audit and professional services

Accounting firms, assurance and internal audit functions, reaching partners and heads of audit.

Automotive retail and data

Dealer groups, marketplaces, fleet and auto fintech, reaching product, data and digital leadership.

What you get

You show up and record. Everything else from us.

The series is the vehicle. The point is the pipeline it builds and the authority it leaves behind.

  • ICP research and a scored, named target list
  • Sourcing, outreach and booking, fully managed
  • Briefing docs and prepared questions before every recording
  • Production, editing and publishing
  • Posts and clips written in your voice
  • Assets that make it easy for the other side to share
4 episodes
recorded every month
100%
done for you, end to end
Tier A
prospects reached by invitation, not a pitch
No ghostwriting
your positions, in your own words
Questions

Frequently asked

How much time does this really take?

About an hour per recording, four times a month. Research, booking, briefing, production and distribution all sit with us.

Is this a podcast or a sales channel?

Both, and the order matters. It has to be a genuinely good series first, because that is what earns a senior guest an hour of their time. The pipeline follows from that.

Do you pitch the guest during the recording?

No, and that is the point. The conversation is the conversation. Commercial relationships come later, if they come at all, and they come because the person had a good experience.

What if my ICP is niche?

Niche tends to help. A narrow, well-defined ICP makes the target list sharper and the invitation more relevant to the person receiving it.

Who owns the series and the content?

You do. The series is yours, hosted by your leadership, and the assets are yours to keep.

How quickly can we start?

Get in touch and we will walk through your ICP, the series concept and the first target list on a call.

Let us map your first target list

A short call to walk through your ICP, what the series would be, and which accounts it would open.

Book a call
Pricing

One plan, everything included

Monthly, no lock-in, cancel whenever it stops being worth it.

€4,995
per month
Excluding VAT
  • Four episodes a month
  • ICP research and a scored, named target list
  • Guest sourcing, outreach and booking, fully managed
  • Full production, editing and publishing
  • Posts and clips written in your voice
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