Rasayel wins 30% of sales time back + 5x LinkedIn engagement

A bonafide.fm case study (July 2025)

Month 1 results summary

The reality check

Rasayel, a 29-person tech startup, had their small sales team drowning in busywork. Reps spent ~30% of their daily time building prospect lists and personalization angles in LinkedIn and Apollo instead of actually selling. Their founder's LinkedIn posts were inconsistent, maybe 3 posts a month when he felt inspired.

If this sounds like your company, you're not alone.

They had Clay, but like most teams, they were barely using it. Everything was manual. Prospect lists took hours to build. LinkedIn felt like a chore instead of a growth opportunity.

Something had to change.

What bonafide.fm did

We tackled both problems: the broken systems stealing their time and the missing content strategy affecting their growth.

1 - Intelligence: Clay.com dynamic account and contact scoring build

First, I rebuilt their Clay setup from scratch. I automated their entire prospecting workflow with:

Kareem is working with us closely to give back to our sales team 20% to 30% of their time building their lists through automating the entire prospecting and list building in Clay. We used to use Clay before, but needed a lot of help, and Kareem came in and in less than a couple of weeks, we had something we were only dreaming of. – Tarek Khalil / CEO @ Rasayel.io

Some of the things we implemented included:

• Account scoring based on custom intent signals (including perceived pain level) • Prospect scoring with leadership title prioritization • Dynamic signals filtering across thousands of accounts in target regions • Tech stack scoring prioritizing preferred CRM integrations • Headcount growth tracking and pain signal identification • Customer base cross-referencing for personalization opportunities

This helped get their team back to what actually matters: actually having sales conversations and closing deals with the right people most likely to be receptive. Mobile and email data has been verified through waterfall enrichments.

2 - Influence : LinkedIn personal branding through carousels

Next, we fixed their LinkedIn. Instead of haphazard posts when inspiration struck, I built them a system that turned their founder's knowledge into consistent, valuable content that people actually wanted to read. This included:

The goal wasn't viral posts. It was showing up consistently, building trust, and giving their audience real value.

The results

Three numbers tell the story so far in month 1:

533% more content – From 3 posts per month to 19. Not just more content but better content that positioned them as the WhatsApp for Sales trusted advisors.

403% more monthly engagement – Monthly engagement jumped from 69.5 to 350. More engagement means more visibility, more trust, and more opportunities.

~30% time recovery – Getting their sales team's time back so they can focus more on connecting with the right people at the right time and most importantly with the right context, without taking up manual time.

Why this actually works

Most teams believe there's a trade-off between focusing on LinkedIn personal brand content for thought leadership and building robust GTM systems. Working with bonafide.fm, Rasayel got both. Here's why that matters:

Time is your most expensive resource. When your sales team spends 30% of their day on busywork, that's 30% they're not closing deals. The Clay automation gave them hours back every week, hours they can now spend where it actually moves the needle.

Consistency beats perfection. Instead of waiting for the perfect post, using our guided interviews system, we turned their 1st person stories and insights into a variety of content that drove more engagement. Now their audience actually knows who they are. Rather that blend in a sea of AI-generated posts, they built a trusted voice in their space that right people miss when it's gone.

Volume creates opportunities. Those 19 posts per month aren't just content but 19 opportunities to be discovered, 19 chances to start a conversation, 19 ways to stay top-of-mind with prospects.

Ready to get your time back?

If you're tired of your team spending hours on busywork, if you want to use Clay properly to build an autonomous GTM engine that runs itself while turning LinkedIn personal brand into your competitive advantage, let's talk.